Chasing Threads

Chasing Threads combines sustainable design, handcrafting, and personalized souvenirs into products designed to stand the test of time and use. The brand is committed to ethical production, sustainable materials, and supports reforestation projects by donating a portion of each order to tree planting.

Chasing Threads originated from London-based designer Em Royston's idea to combine travel, handcrafting, and personalization: “To Sew Where You Go” – stitch your journeys visible.

Born from a love of travel and a lifelong passion for crafts, the English brand Chasing Threads designs beautiful embroidery and cross-stitch kits for adventurers and creative makers. These kits are also suitable for beginners, and at their core is the idea of preserving one's memories with thread.

Every journey is unique, which is why cross-stitching your own routes and experiences makes these products so special. Chasing Threads wants to inspire people to pick up a needle and thread and make the products their own.